Overview

Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. It is the world’s largest automaker by production and revenue. The company produces a wide range of vehicles, including passenger cars, trucks, buses, and commercial vehicles. It also operates in various other industries such as financial services, telecommunications, and biotechnology.

History

Toyota was founded in 1937 by Kiichiro Toyoda, the son of Sakichi Toyoda, the inventor of the automatic loom. The company initially focused on producing textile machinery, but it entered the automotive industry in 1936 with the development of the Model A1 passenger car.

Over the years, Toyota has grown into a global automotive powerhouse. It has established manufacturing plants in over 50 countries and sells its vehicles in over 170 countries. The company is known for its emphasis on quality, reliability, and innovation.

Products

Toyota produces a diverse range of vehicles under various brands, including:

Toyota: Passenger cars, trucks, SUVs, and commercial vehicles
Lexus: Luxury vehicles
Scion: Youth-oriented vehicles
Hino: Trucks and buses
Daihatsu: Small vehicles

Innovation and Technology

Toyota is a leader in automotive innovation and technology. The company has been at the forefront of developing and implementing new technologies, such as:

Hybrid Electric Vehicles (HEVs): Toyota introduced the Prius, the first mass-produced HEV, in 1997. HEVs combine a gasoline engine with an electric motor to reduce fuel consumption and emissions.
Plug-in Hybrid Electric Vehicles (PHEVs): PHEVs allow drivers to charge the battery pack using an external power source, providing extended driving range in electric-only mode.
Fuel Cell Vehicles (FCVs): FCVs use hydrogen and oxygen to generate electricity, producing water as the only emission.
Autonomous Driving Technology: Toyota is actively developing autonomous driving technologies, including the Toyota Research Institute for Advanced Technology (TRI-AD).

Financial Performance

Toyota is a highly profitable company. For the fiscal year ended March 2023, the company reported the following financial results:

Revenue: 36.39 trillion yen ($280.3 billion)
Net income: 2.36 trillion yen ($18.1 billion)
Operating profit margin: 8.8%

Environmental and Social Responsibility

Toyota is committed to environmental and social responsibility. The company has set a goal to achieve carbon neutrality by 2050. It is also working to reduce its environmental impact through initiatives such as reducing waste and promoting recycling.

Toyota is also actively involved in social responsibility programs, such as supporting education, healthcare, and community development.

Frequently Asked Questions (FAQ)

Q: Who is the founder of Toyota?
A: Kiichiro Toyoda

Q: Where is Toyota headquartered?
A: Toyota, Aichi, Japan

Q: What are some popular Toyota models?
A: Camry, Corolla, RAV4, Highlander, Prius

Q: Is Toyota a reliable brand?
A: Yes, Toyota is known for its reliability and quality.

Q: Does Toyota offer electric vehicles?
A: Yes, Toyota offers a range of electric vehicles, including HEVs, PHEVs, and FCVs.

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Table of Contents

Rally

SEMA Show

The SEMA Show is the world’s largest automotive aftermarket trade show, held annually in Las Vegas, Nevada. The event showcases the latest products, trends, and technologies in the automotive industry, from performance parts and accessories to custom cars and trucks. Attendees include professionals from all aspects of the industry, including manufacturers, distributors, retailers, and media. The SEMA Show is a key platform for networking, launching new products, and staying up-to-date on the latest automotive trends.

Toyota Rallying at SEMA Show

Toyota showcased its latest rally-inspired vehicles at the 2022 SEMA Show, held in Las Vegas, Nevada. The lineup included the all-new 2024 GR Corolla, the GR Yaris, and a customized GR Supra.

The 2024 GR Corolla stole the show with its aggressive styling and potent 300-horsepower engine. The car features a reinforced chassis, a sport-tuned suspension, and a Torsen limited-slip differential for enhanced handling.

The GR Yaris, which made its debut in the U.S. at the SEMA Show, showcased its lightweight construction and rally-bred performance. Its 1.6-liter turbocharged engine delivers 257 horsepower, while its all-wheel-drive system and Torsen differentials ensure exceptional traction and cornering ability.

In addition, Toyota displayed a customized GR Supra, which featured a widebody kit, a lowered stance, and a bespoke exhaust system. The car was designed to highlight the Supra’s potential for modification and performance.

Toyota Racing SEMA Show

Toyota Racing showcased a variety of customized vehicles and performance accessories at the SEMA Show. The lineup included the Toyota Tundra TRD Desert Chase, a rugged off-road truck with a custom suspension, off-road tires, and a Baja-inspired livery. The Toyota Supra Sport Top Concept debuted a removable hardtop roof, offering a unique blend of coupe and convertible experiences.

Additionally, Toyota Racing unveiled the Tacozilla, a customized Tacoma featuring a fully equipped kitchen, including a grill, refrigerator, and sink. The SEMA Show также featured various Toyota Racing performance parts, such as suspension components, exhaust systems, and aerodynamic enhancements. The appearance showcased Toyota’s commitment to performance and customization, catering to the enthusiast and off-roading communities.

Toyota Off-Road SEMA Show

Toyota showcased a collection of off-road vehicles at the SEMA Show:

Tacozilla: A fully functional, RV-inspired concept based on the Tacoma pickup, featuring a kitchen, living area, and rooftop tent.
Tundra TRD Desert Chase: A Baja 1000-inspired Tundra with a supercharged V8 engine, long-travel suspension, and off-road tires.
Sequoia Overlanding Concept: A rugged SUV built for overlanding adventures, with a lifted suspension, roof rack, and sleeping accommodations.
Hilux Revo GR Sport: A performance-oriented version of the Hilux pickup, featuring a V6 engine, rally-tuned suspension, and exclusive styling.
4Runner TRD Sport: A versatile SUV with upgraded suspension, TRD wheels, and aggressive styling.

Toyota Pickup SEMA Show

Toyota showcased a diverse range of modified pickup trucks at the 2022 SEMA Show, highlighting the versatility and customization potential of its popular Tacoma and Tundra models.

Custom builds included the Tacoma Trailhunter Concept, featuring a lifted suspension, rugged tires, and a custom camper shell; the Tundra TRD Sport Apex, with a race-inspired exterior, upgraded suspension, and performance tires; and the Tacoma TRD Pro Desert Chase, designed for high-speed off-road adventures.

Toyota also showcased accessory concepts like the Tacoma Overland Concept, featuring a rooftop tent, solar panels, and a compact kitchen; and the Tundra iForce MAX Accessorized Cab, highlighting the truck’s towing and hauling capabilities with a variety of bed accessories. These builds showcased the endless possibilities for personalizing and enhancing Toyota pickups for a range of recreational and professional applications.

Toyota SUV SEMA Show

Toyota showcased a range of customized SUV models at the 2023 SEMA Show. Highlights included:

The Land Cruiser Heritage Edition: Inspired by the classic FJ40, this limited-edition model featured a retro design with modern amenities.
The Sequoia TRD Pro: Enhanced with ruggedized suspension, all-terrain tires, and a custom front skid plate for improved off-road capability.
The 4Runner TRD Sport: Debuting a new Desert Chase Package that adds a lift kit, custom wheels, and graphics for a sporty and aggressive look.
The RAV4 TRD Off-Road: Equipped with a lifted suspension, all-terrain tires, and a custom roof rack for enhanced adventure-ready performance.

Toyota Tacoma SEMA Show

Toyota showcased its Tacoma pickup truck at the SEMA Show with a lineup of customized models featuring enhanced capabilities and stylish upgrades. The highlight was the "Tacoma Overland Edition" concept, designed for adventure seekers with its rooftop tent, off-road suspension, and auxiliary lighting. Other SEMA-exclusive Tacomas included the "Apex Overland" with a fully equipped camper interior, the "Monster Energy" race-inspired truck, and the "TRD Pro Urban Warrior" with custom bodywork and performance enhancements.

Toyota Tundra SEMA Show

The Toyota Tundra made a bold presence at the 2022 SEMA Show, showcasing a wide range of custom builds highlighting the truck’s versatility and customization potential.

Key highlights included:

TRD Pro Desert Chase: A rugged adventure-ready pickup equipped with a snorkel, off-road lights, and heavy-duty suspension.
Nightshade Edition: A sleek and sinister version of the Tundra with blacked-out exterior accents and a custom sound system.
TRD Sport and SR5 Performance: Enhanced performance versions of the Tundra with upgraded engines, suspensions, and cosmetics.
Mobil1 Tundra TRD Pro: A collaboration with Mobil1 featuring a racing-inspired design and performance enhancements.

These custom builds showcased the Tundra’s capabilities as a platform for enthusiasts to personalize their vehicles to suit their specific needs and passions.

Toyota 4Runner SEMA Show

The updated 4Runner TRD Pro features a new grille, wheels, tires, and suspension system.
Toyota showcased a 4Runner Overland Concept with a rooftop tent, kitchen, and other accessories.
The SEMA Show also featured a 4Runner TRD Pro with a custom wrap and off-road upgrades.
The new 4Runner models and concepts demonstrate Toyota’s commitment to providing rugged and capable vehicles for off-road enthusiasts.

Toyota Land Cruiser SEMA Show

Toyota unveiled several customized Land Cruiser models at the 2023 SEMA Show, showcasing the vehicle’s versatility and off-road capabilities. Key highlights included:

Land Cruiser Heritage Edition: A tribute to the Land Cruiser’s 70-year history, featuring a retro-inspired exterior and interior.
Land Cruiser Overland Build: A rugged expedition vehicle with a roof-mounted tent, auxiliary fuel tanks, and a custom suspension system.
Land Cruiser Urban Adventure: A more urban-oriented version with a lifted suspension, custom wheels, and an upgraded sound system.
Land Cruiser + Gazoo Racing North America: A performance-oriented model with a 5.7-liter V8 engine, upgraded suspension, and off-road racing components.

Toyota RAV4 SEMA Show

The Toyota RAV4 is one of the most popular compact SUVs on the market, and it’s also a favorite among enthusiasts. At the 2022 SEMA Show, Toyota unveiled a number of RAV4 concepts that showcase the SUV’s versatility and potential.

One of the most eye-catching concepts was the RAV4 Adventure Concept. This concept is inspired by the Toyota Tacoma TRD Pro and features a number of off-road upgrades, including a lifted suspension, all-terrain tires, and a roof rack. The Adventure Concept also has a custom paint job and a number of unique exterior and interior details.

Another popular concept was the RAV4 Prime TRD Off-Road Concept. This concept combines the fuel efficiency of the RAV4 Prime plug-in hybrid with the off-road capability of the RAV4 TRD Off-Road. The Prime TRD Off-Road Concept features a number of exclusive upgrades, including a lifted suspension, all-terrain tires, and a custom skid plate.

In addition to the Adventure and Prime TRD Off-Road concepts, Toyota also unveiled a number of other RAV4 concepts at SEMA, including the RAV4 GR Sport Concept, the RAV4 Hybrid SE Nightshade Edition Concept, and the RAV4 XSE Hybrid Limited Edition Concept. These concepts showcase the RAV4’s wide range of capabilities and appeal to a variety of buyers.

Toyota Highlander SEMA Show

Toyota showcased two customized Highlander models at the 2023 SEMA Show:

"Overland Edition": Designed for off-road adventures, featuring a lifted suspension, all-terrain tires, a roof rack with LED light bar, and a rugged exterior.
"Nightshade Special Edition": Emphasizing style and sophistication, with blacked-out exterior accents, 20-inch black alloy wheels, a panoramic sunroof, and a premium leather interior.

Both models showcased Toyota’s commitment to customizing vehicles for specific lifestyle needs and passions.

Toyota Camry SEMA Show Summary

Toyota showcased a range of customized Camry models at the SEMA Show, including:

Camry TRD: A performance-oriented model with a lowered suspension, sport-tuned exhaust, and upgraded brakes.
Camry Sleeper: A stealthy and powerful model with a turbocharged engine, aftermarket suspension, and performance tires.
Camry Steampunk: A retro-futuristic model inspired by the Victorian era, featuring brass accents, leather upholstery, and a custom exhaust.
Camry XSE Nightshade: A sleek and stylish model with blacked-out exterior trim, LED headlights, and a premium audio system.
Camry XSE AWD Winter Warrior: A winter-ready model with all-wheel drive, studded snow tires, and a custom light bar for enhanced visibility.

Toyota Corolla SEMA Show

At the 2022 SEMA Show, Toyota unveiled an array of customized Corolla models showcased by top industry builders:

Parts and Accessories Showcases: Borla, TRD, and others showcased accessories for enhanced performance, handling, and style.
Sporty Expressions: CX Racing, Evasive Motorsports, and Cartel Customs presented Corolla versions with upgraded engines, suspension, and aggressive body kits.
Unveiling the Project Apex Corolla: This prototype showcased a powerful 3.5-liter V6 engine, upgraded suspension, and a striking widebody design.
Rumble at the Corners: HKS USA tuned a Corolla hatchback with a high-performance exhaust system, optimized for cornering.
Camry TRD and Supra SEMA Showcase: Complementing the Corolla lineup, Toyota also displayed modified Camry TRD and Supra models, highlighting their versatility and performance potential.

Toyota Yaris SEMA Show

The 2022 SEMA Show in Las Vegas showcased a variety of custom Toyota Yaris models. Toyota’s own "Overlanding Yaris" featured a lifted suspension, all-terrain tires, and a rooftop tent, demonstrating the car’s versatility for adventure. The "2JZ-Powered Yaris" received the most attention, boasting a 3JZ engine swap from a Supra and a wide-body kit for enhanced performance. Other Yaris builds focused on style and personalization, showcasing custom paint jobs, aero kits, and unique interior modifications. These builds highlighted the customization potential of the Toyota Yaris and the diverse range of tastes within the car enthusiast community.

Toyota Prius SEMA Show

At the 2021 SEMA Show, Toyota showcased a diverse range of custom Prius vehicles, highlighting the versatility and customization potential of the iconic hybrid model.

Prominent exhibits included:

Prius Prime Ghost: A sleek and stealthy Prius Prime with a custom carbon fiber body, tinted windows, and matte-gray finish.
Prius Nightshade: A sporty and aggressive Prius with blacked-out trim, TRD wheels, and a lowered suspension.
Prius XLE Stealth: An upscale and luxurious Prius with a custom midnight blue paint job, upgraded leather interior, and a custom trunk spoiler.

These custom builds showcased the endless possibilities for personalizing and enhancing the Toyota Prius, highlighting its potential beyond its reputation as a fuel-efficient hybrid.

Toyota Mirai SEMA Show

Toyota showcased the modified Toyota Mirai at the Specialty Equipment Market Association (SEMA) Show. The modified hydrogen-powered sedan featured:

Custom exterior bodykit and paint scheme
Upgraded suspension and performance brakes
Interior enhancements, including a custom sound system and rear bucket seats
Hydrogen-powered generator for off-grid power supply

The modifications highlighted the versatility and potential of the Mirai as a platform for customization and performance enthusiasts. Toyota also unveiled the "Hydrogen Frontier" concept, indicating its commitment to hydrogen-powered vehicles.