Cyber Monday

Understanding the Phenomenon

, the first Monday after Thanksgiving, has evolved into a global e-commerce extravaganza. Originating in the United States in 2005, now spans numerous countries, offering steep discounts and exclusive deals on various products and services.

Evolution and Impact

has experienced exponential growth over the years, becoming one of the most anticipated shopping events globally. In 2021, U.S. consumers spent a record-breaking $10.7 billion on , a 14.4% increase from 2020. This surge in online shopping has profoundly impacted the retail industry, with many retailers relying heavily on sales for a significant portion of their annual revenue.

Consumer Trends and Preferences

shoppers are typically tech-savvy individuals seeking bargains and value. They are also increasingly using mobile devices to make purchases, making it crucial for retailers to optimize their mobile websites and apps.

Popular Product Categories

offers discounts on a wide range of product categories, including:

Category	Popular Products
Electronics	TVs, laptops, smartphones
Clothing and Accessories	Apparel, shoes, handbags
Home Goods	Furniture, appliances, decor
Toys and Games	Video games, toys, dolls
Beauty Products	Cosmetics, skincare, fragrances

Tips for Successful Shopping

• Plan Ahead: Create a shopping list and set a budget.
• Compare Prices: Use price comparison tools to find the best deals.
• Use Coupon Codes: Look for promo codes and discounts offered by retailers.
• Check Return Policies: Ensure you understand the return policy before making a purchase.
• Shop Early: Many deals expire quickly, so shop early to avoid disappointment.

Trends to Watch

Live Shopping: Livestream shopping is becoming increasingly popular, allowing consumers to interact with brands and influencers in real-time.
Social Commerce: Social media platforms are integrating e-commerce features, making it easier for consumers to shop directly from their feeds.
Sustainability: Consumers are becoming more conscious of sustainability, so retailers are offering eco-friendly products and packaging.

Frequently Asked Questions (FAQ)

Q: What is the best time to shop on ?
A: Many deals start at midnight or early in the morning, but promotions may vary depending on the retailer.

Q: Is it safe to shop online on ?
A: Yes, but it is essential to take precautions, such as using secure payment methods and shopping from reputable retailers.

Q: What is the difference between and Black Friday?
A: is primarily for online shopping, while Black Friday offers discounts both online and in-store.

Q: Is only in the United States?
A: No, is now observed in numerous countries worldwide.

Q: What are some scams to watch out for?
A: Be wary of phishing emails, fake websites, and too-good-to-be-true deals.

Conclusion

has revolutionized the retail landscape, providing consumers with unparalleled opportunities to find amazing deals on a vast selection of products. By following these tips and staying informed about the latest trends, shoppers can maximize their experience and secure the best possible savings.

References:

Adobe Digital Insights: 2021
National Retail Federation: Trends

Discounts and Allowances

Discounts and allowances are deductions from the list price of a product or service. Discounts are usually offered for bulk purchases or to encourage customers to buy more of a product. Allowances are usually offered to compensate customers for damaged or defective products or for late deliveries.

Types of discounts

• Quantity discounts are offered for bulk purchases. The larger the quantity purchased, the greater the discount.
• Trade discounts are offered to resellers who buy products for resale. Trade discounts are usually a percentage of the list price.
• Cash discounts are offered to customers who pay for their purchases in cash. Cash discounts are usually a small percentage of the list price.
• Promotional discounts are offered to promote a particular product or service. Promotional discounts may be in the form of a dollar amount off the list price or a percentage off the list price.

Types of allowances

• Damaged goods allowance is an allowance given to customers for damaged or defective products.
• Shortage allowance is an allowance given to customers for products that are missing from a shipment.
• Return allowance is an allowance given to customers for products that they return.
• Promotional allowance is an allowance given to customers to encourage them to promote a particular product or service.

is a term used to describe the Monday following Thanksgiving in the United States. It is a day when many retailers offer deep discounts and sales on a wide variety of products, both online and in-store. has become one of the biggest shopping days of the year, with many shoppers taking advantage of the deals to get a head start on their holiday shopping.

Discounts and Allowances on Electronics

Discounts:

• Volume Discounts: Discounts given for purchasing in bulk.
• Early Bird Discounts: Discounts for early purchases.
• Seasonal Discounts: Discounts offered during specific seasons.
• Holiday Discounts: Discounts during major holidays.
• Loyalty Discounts: Discounts for repeat customers.
• Student Discounts: Discounts for students with proof of enrollment.
• Military Discounts: Discounts for active and retired military personnel.
• Referral Discounts: Discounts given for referring new customers.

Allowances:

• Trade-In Allowances: Allowances given for trading in old electronics when purchasing new ones.
• Bundling Allowances: Allowances given for purchasing multiple items together.
• Clearance Allowances: Allowances given on discontinued or overstocked items.
• Demo Allowances: Allowances given on demonstration models.
• Rebates: Allowances given after purchase, typically through cash back or store credit.
• Price Protection: Allowances given if the price of an item drops after purchase.

is a marketing term for the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online after the Thanksgiving holiday. has become one of the biggest online shopping days of the year.

In 2021, sales reached a record $10.7 billion in the United States. This represents a 13.7% increase over the previous year. The most popular categories for purchases include electronics, clothing, and home goods.

is a great opportunity to save money on holiday gifts and other items. However, it is important to be aware of the potential for scams and to shop safely. Here are a few tips for shopping safely on :

• Only shop from reputable websites.
• Look for discounts and deals that seem too good to be true.
• Be wary of emails and text messages that claim to be from retailers offering special deals.
• Use a credit card to make purchases so that you can be protected if there is a problem.

Discounts and Allowances on Laptops

Early Bird Discounts:

• Discounts offered for purchasing laptops before a specific date or during promotional periods.

Student Discounts:

• Exclusive discounts available to students and educators through academic institutions or partnerships with retailers.

Bulk Discounts:

• Discounts applied when purchasing multiple laptops simultaneously, typically for businesses or educational institutions.

Trade-In Rebates:

• Allowances offered for trading in used laptops when purchasing new ones, providing cost savings.

Coupon Codes and Promo Offers:

• Discounts obtained by applying promo codes or taking advantage of online or in-store promotions.

Price Matching:

• Retailers may offer to match the price of a laptop found at a competitor’s store, ensuring the lowest price.

Reward Points and Loyalty Programs:

• Discounts or cash-back benefits earned by accumulating reward points through frequent purchases or loyalty programs.

Seasonal Sales:

• Seasonal discounts and clearances offered during major shopping events, such as Black Friday and .

is a global online shopping day that takes place on the Monday after Thanksgiving in the United States. It is considered the official start of the holiday shopping season and typically offers substantial discounts and promotions on various products, including electronics, clothing, home goods, and more. originated in 2005 and has since become a major shopping event, rivaling Black Friday in terms of sales volume. It allows consumers to take advantage of holiday deals from the comfort of their own homes, attracting shoppers who may not have the time or inclination to participate in in-store shopping on Black Friday.

Discounts and Allowances on Furniture

Furniture retailers often offer discounts and allowances to attract customers and clear out inventory.

Discounts:

• Seasonal discounts: Offered during specific periods, such as holidays or end-of-season sales.
• Volume discounts: Based on the quantity of furniture purchased.
• Loyalty discounts: Awarded to repeat customers.
• Holiday discounts: Discounts applied to purchases made during specific holidays.

Allowances:

• Delivery allowance: Covering the cost of furniture delivery.
• Assembly allowance: Covering the cost of assembling furniture.
• Removal allowance: Covering the cost of removing old furniture.
• Returnable allowances: Rebates given for returning used furniture within a specified time frame.
• Trade-in allowances: Discounts offered for trading in old furniture when purchasing new pieces.

When considering discounts and allowances, be aware of any conditions or exclusions that may apply. It’s always advisable to compare prices and terms from multiple retailers before making a purchase.

is an annual online shopping day held on the Monday after Thanksgiving in the United States. It is considered the online equivalent of Black Friday, which is a traditional shopping day held on the Friday after Thanksgiving. was created in 2005 by Ellen Davis, a marketing manager for Shop.org, as a way to encourage people to shop online after the Thanksgiving holiday weekend.

Since its inception, has grown into a major shopping event, with retailers offering deep discounts and promotions on a wide range of products. In 2021, sales reached a record-breaking $10.7 billion, making it the largest online shopping day in US history.

sales typically start at midnight and run for 24 hours, although some retailers extend their promotions for several days or even weeks. Many retailers offer free shipping and other incentives to encourage customers to shop online.

is a popular day for shopping for electronics, clothing, home goods, and toys. However, it is important to be aware of potential scams and to shop only from reputable retailers.

Discounts and Allowances on Clothing

Clothing retailers offer a variety of discounts and allowances to customers, including:

• Volume discounts: Discounts given for purchasing a large quantity of items.
• Seasonal discounts: Discounts offered during specific seasons or holidays.
• Clearance discounts: Discounts given on items that are being discontinued or are nearing the end of their shelf life.
• Promotional discounts: Discounts offered to promote a new product or line.
• Trade discounts: Discounts given to businesses that purchase clothing for resale.

Allowances are also offered to compensate for defects or other issues with the clothing, such as:

• Shrinkage allowances: Allowances given for clothing that shrinks after washing.
• Fading allowances: Allowances given for clothing that fades after exposure to sunlight.
• Imperfect stitching allowances: Allowances given for clothing with imperfect stitching.

is an online shopping holiday held on the Monday after Thanksgiving in the United States. It is a counterpart to Black Friday, which is held on the Friday after Thanksgiving. was created in 2005 by marketing companies to encourage people to shop online after the Thanksgiving weekend.

has become one of the biggest online shopping days of the year. In 2021, shoppers spent a record $10.7 billion online on . sales typically feature deep discounts and exclusive offers on a wide range of products, including electronics, clothing, home goods, and toys.

To take advantage of deals, shoppers should create a list of items they want to buy and compare prices from different retailers. They should also be aware of the return policies of the retailers they are shopping from.

Discounts and Allowances on Appliances

• Discounts:
  • Percentage off the regular price, typically offered for bulk purchases, promotions, or loyalty programs.
  • May be applied before or after taxes.
• Allowances:
  • Reductions in the price of an appliance due to defects, damage, or other issues.
  • Usually negotiated between the buyer and seller.
• Types of Discounts:
  • Manufacturer rebates: Refunds from the appliance manufacturer after purchase.
  • In-store discounts: Reductions offered by the retailer directly.
  • Coupon codes: Discounts applied at checkout when a code is entered.
• Types of Allowances:
  • Trade-in allowance: Credit towards a new appliance when trading in an old one.
  • Imperfect allowance: Discount for appliances with minor imperfections that do not affect functionality.
• Factors to Consider:
  • Availability and timing of discounts and allowances.
  • Specific terms and conditions, including minimum purchase amounts or expiration dates.
  • Comparing prices and discounts from different retailers to find the best deal.

is an annual online shopping event that takes place the Monday after Thanksgiving in the United States. It was created in 2005 by Ellen Davis, an employee of Shop.org, as a way to encourage people to shop online after the holiday weekend.

has become one of the biggest shopping days of the year, with retailers offering deep discounts and promotions on everything from electronics to clothing to home goods. In 2022, sales reached $11.3 billion in the United States, making it the largest online shopping day in history.

is a great time to find great deals on holiday gifts and other items. However, it’s important to be aware of the potential risks associated with online shopping, such as fraud and identity theft. To stay safe, shop from reputable websites and use strong passwords and security measures.

Discounts and Allowances on Home Goods

Product Discounts

• Clearance Sales: Clearance items are often deeply discounted to make room for new inventory.
• Seasonal Sales: Seasonal items are often discounted during the off-season to encourage sales.
• Bulk Discounts: Purchasing multiple items of the same product can lead to discounts.

Manufacturer Rebates

• Instant Rebates: These are discounts deducted from the purchase price at checkout.
• Mail-In Rebates: Customers mail in a form to receive a refund or store credit after purchasing a product.

Store Promotions

• Coupons: Coupons provide discounts on specific items or purchases.
• Loyalty Programs: Members of loyalty programs may receive exclusive discounts and rewards.
• Free Gifts with Purchase: Stores may offer free gifts or add-ons with qualifying purchases.

Negotiated Discounts

• Bulk Discounts for Contractors: Contractors and businesses may qualify for discounts on large purchases.
• Price Matching: Some stores will match the price of a lower-priced item from a competitor.
• Haggling: In some cases, customers can negotiate prices with sales associates.

Allowances

• Military Discounts: Military personnel may receive discounts on home goods.
• Senior Citizen Discounts: Seniors may qualify for discounts on specific items or purchases.
• Student Discounts: Students may receive discounts with a valid student ID.

is an annual online shopping event held on the Monday after Thanksgiving in the United States. It was created in 2005 as a way to incentivize consumers to do their holiday shopping online. has since become a major shopping day, with retailers offering deep discounts and special promotions. In 2021, sales reached an all-time high of $10.7 billion.

Discounts and Allowances on Travel

• Discounts: Reductions in fares or rates offered to specific individuals or groups, such as students, seniors, or military members.
• Allowances: Reimbursements or payments provided to employees for expenses incurred during business travel.
• Types of Allowances:
  • Meal allowance: Reimbursement for food expenses based on a per diem rate.
  • Mileage allowance: Reimbursement for vehicle expenses based on a per-mile rate.
  • Lodging allowance: Reimbursement for hotel or accommodation expenses.
• Tax Implications:
  • Discounts are generally not taxable.
  • Allowances may be taxable or non-taxable depending on the employer’s policy and the purpose of the travel.

: The Post-Thanksgiving Online Shopping Extravaganza

is a major online shopping day that occurs the Monday after Thanksgiving in the United States. It is considered the online counterpart to Black Friday, which is a popular day for in-store shopping. was first introduced in 2005 and has since become one of the biggest online shopping days of the year.

On , retailers offer a wide range of discounts and deals on their websites. These discounts often include free shipping, percentage-off discounts, and buy-one-get-one-free deals. Many retailers also offer exclusive online-only deals on .

Consumers can find deals on a variety of products on , including electronics, clothing, home goods, and more. It is a great day to stock up on holiday gifts or to find deals on items that you have been wanting to buy.

If you are planning to shop on , it is important to do your research and compare prices before you buy. You should also be aware of the return policies of the retailers that you are shopping from.

Discounts and Allowances on Health and Beauty

Health and beauty products often come with discounts and allowances to incentivize purchases. These may include:

• Volume discounts: Discounts for purchasing large quantities of a product.
• Loyalty discounts: Discounts for repeat customers or members of loyalty programs.
• Seasonal discounts: Discounts during specific times of the year, such as during holidays or end-of-season sales.
• Promotional allowances: Discounts offered by manufacturers to retailers to promote certain products or encourage bulk purchases.
• Trade allowances: Discounts offered by retailers to customers who purchase multiple products or meet certain volume requirements.
• Gifts with purchase: Complimentary items or samples offered with the purchase of specific products.

is an annual online shopping event held on the Monday after Thanksgiving in the United States. It is a major e-commerce day, with participating retailers offering discounts and promotions on a wide range of products, including electronics, clothing, and home goods. Originating in 2005, has become one of the busiest online shopping days of the year, rivaling Black Friday in terms of sales volume. Customers can take advantage of exclusive deals, limited-time offers, and free shipping promotions. is particularly popular for shopping technology, appliances, and other high-ticket items.

Discounts and Allowances on Toys and Games

Discounts

• Quantity discounts: Offered to customers who purchase a certain quantity of toys or games.
• Bundled discounts: Applied when customers purchase multiple items together.
• Seasonal discounts: Given during specific times of the year to encourage sales.
• Holiday discounts: Offered around major holidays to increase sales.
• Loyalty discounts: Rewarded to customers who have made repeated purchases.

Allowances

• Trade discounts: Deducted from the invoice price for purchases made by wholesalers or retailers.
• Incentive allowances: Provided to encourage customers to purchase specific products or brands.
• Display allowances: Given to retailers for displaying a supplier’s products prominently.
• Promotional allowances: Offered to cover advertising or marketing expenses.
• Volume allowances: Calculated based on the total purchase volume over a period of time.